SM Duty Free (Seoul Branch)

SM Duty Free (Seoul Branch) (SM면세점 (서울점))

41, Insadong 5-gil, Jongno-gu, Seoul
서울특별시 종로구 인사동5길 41 (공평동)
Type / Products
Duty Free Shops / Premium luxury fashion brand & accessory / domestic fashion brand & accessory, watches & jewelry, sunglasses, food & beverage, cigarette, perfume & cosmetic, health care food, electronic good, etc.
• 1330 Travel Hotline: +82-2-1330
(Korean, English, Japanese, Chinese)
• For more info: +82-1522-0800
Homepage (Korean, English, Japanese, Chinese)
  • Introduction
    SM Duty Free opened in Insa-dong, in the center of Seoul, as a new landmark to lead duty free shopping culture. It houses 490 brands and about 60,000 items including premium luxury brands, best sellers of duty free shop, and K-Culture products to attract domestic and international travelers. It offers a wide range of brand selections from Coach, Bally, Etro, Franck Muller, Marc Jacobs, Estee Lauder groups, Sulwhasoo, Whoo, Cheong Kwan Jang and other brands. Also, Hallyu-related goods at Korea Drama Mall and drama filming set, K-Cosmetic Zone, K-Baby Item Zone and Hallyu experience hall are available on the 5th floor for foreign visitors.

    Operating Hours

    N/A (Open all year round)

    Store Information
    B1 – Luxury boutique / Luxury watch (fashion & accessory, watch & jewelry event)
    1F – Luxury fashion (sunglasses, experience zone, fashion & accessory, food & beverage & cigarette)
    2F – International brand cosmetic / perfume (cosmetic & perfume, domestic cosmetic, event)
    3F – Domestic brand cosmetic / fashion accessory / sunglasses / watch / jewelry
    4F – Food / electronic good / fashion good / alcohol / cigarette (health care food, food & beverage & cigarette, electronic good, etc.)
    5F – Drama Mall (Cosmetic & mask pack, food, accessory, drama set)
    6F – Café / VIP lounge / Membership, gift shop desk

    Convenient Facilities
    Café / VIP lounge / Membership, gift shop desk

    Parking Facilities
    Available to park on the B2-B3

    Available Brands
    Etro, Bally, Coach, Marc Jacobs, Franck Muller, Fendi watch, Vivian Westwood, Brooks Brothers, Gucci, Ferragamo, Huxley, Tom Ford, Hera, Whoo, Sum, Sulwhasoo, Estee Lauder, Dior, Bobby Brown, Chloe, Lab, Furla, Swatch, CK, Stonehenge, MCM, Prada, Parker, Lacoste, American Tourister, Samsonite, etc.


    Assistance for Foreigners
    Concierge service available for VIP – Korean, Chinese, Indonesian